01
Roomes
Brand Identity2026
Project focused on evolving the brand's visual identity into a more inspirational, lifestyle-led and editorial experience, while preserving the warmth, heritage and accessibility that define the brand.
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02
The Escape Edit
Brand Identity & Website Development2026
The Escape Edit is a lifestyle retreat and membership community for women, centred around rest, connection and meaningful experiences. Working closely with the founder, I created the brand identity, logo and overall look and feel, bringing it to life across the website, social media and email marketing.
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03
Just Nootropics
Brand Identity & Website Development2025
A project involving website design, branding, and social media asset creation.
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04
Popsa
Email Marketing 2022-2024
At Popsa, I took ownership of promotional campaigns from initial concept through to final delivery. This involved developing the campaign mechanic and creative direction, working closely with copywriters to shape the messaging, and presenting concepts to key stakeholders for feedback and approval. I managed my own timelines across multiple projects, adapting campaigns across different channels and markets while making sure every element worked together as one clear and consistent customer experience.
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05
Inspire Therapeutics
Brand Identity2024
The client expressed a preference for a contemporary design. We also discovered that incorporating a lilac colour would evoke a sense of gentleness, reflecting the core essence of the services offered at Inspire Therapeutics. After inputting these details, the following is the outcome of the process.
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06
David Lineton Photography
Brand Identity2022
I developed the brand identity for David Lineton, a London-based still life photographer. This involved crafting a custom logo, business card, and sticker that capture his meticulous attention to detail and abstract approach.
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07
Furniture Village
Brand & Campaign2021 - 2022
At Furniture Village, I created digital and print content across social media, motion design, Instagram Reels, paid and Google ads, email campaigns and brochures. I also developed the visual identity for an English furniture sub-brand, which was rolled out across Furniture Village stores.
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08
Dermalogica
Digital & Print2019
During my two years at Dermalogica, I worked across a wide range of print and digital projects, creating assets that followed the global brand while adapting to the UK market. My work included campaign materials, in-store graphics, print collateral and digital content, with a strong focus on clear, consistent design. This selection highlights some of my print work, including the creative developed for a new store launch.
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