← IndexPlate № 01 · 2026

Brand Identity

Roomes

Project focused on evolving the brand's visual identity into a more inspirational, lifestyle-led and editorial experience, while preserving the warmth, heritage and accessibility that define the brand.

Approach & Execution

The goal of the project was to reposition the brand from a discount-led furniture retailer to a curated destination for premium interiors.

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Deliverables - Motion Design

Campaign reels applying the brand guidelines through consistent typography, colour and visual direction, bringing the refreshed Roomes identity to life in motion.