Andreea Istrate
← IndexPlate № 01 · 2026

Brand Identity

Roomes

Project focused on evolving the brand's visual identity into a more inspirational, lifestyle-led and editorial experience, while preserving the warmth, heritage and accessibility that define the brand.

MINI BRAND TOOLKIT — 12 PAGES

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Client

Roomes

Year

2026

Discipline

Brand Identity

Services

  • Brand Identity
  • Art Direction

Approach & Execution

The goal of the project was to reposition the brand from a discount-led furniture retailer to a curated destination for premium interiors.

DELIVERABLES — 13 PAGES

Roomes — Deliverables page 1
Roomes — Deliverables page 2
Roomes — Deliverables page 3
Roomes — Deliverables page 4
Roomes — Deliverables page 5
Roomes — Deliverables page 6
Roomes — Deliverables page 7
Roomes — Deliverables page 8
Roomes — Deliverables page 9
Roomes — Deliverables page 10
Roomes — Deliverables page 11
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Next plate

The Escape Edit

Brand Identity & Website Development · 2026