Practice
I’m Andreea, a London-based graphic designer working across brand identity, campaigns and commercial design, with experience across beauty, interiors and retail. My starting point is always: what are we trying to solve? Are we repositioning a brand, speaking more authentically to an existing audience, making a product or service better understood, or simply elevating what’s already there?
I’m a visual thinker with a strong eye for aesthetics, but I believe good design needs a reason behind it. I translate that thinking into brand identities, campaigns, social, digital, print and motion that feel considered, distinctive and right for the audience. I’m comfortable working from a clear creative direction or helping shape one when it isn’t there yet. I take ownership of my briefs, manage projects independently and enjoy carrying an idea from the initial thinking through to the final detail.