Email Marketing
Popsa
At Popsa, I took ownership of promotional campaigns from initial concept through to final delivery. This involved developing the campaign mechanic and creative direction, working closely with copywriters to shape the messaging, and presenting concepts to key stakeholders for feedback and approval. I managed my own timelines across multiple projects, adapting campaigns across different channels and markets while making sure every element worked together as one clear and consistent customer experience.
Client
Popsa
Year
2022-2024
Discipline
Creative Direction, Campaign Design, CRM
Services
- Direct Mail
- Broadcast Email
- Monthly Promotion
01 · DIRECT MAIL
Designed and conceptualised various direct mail campaigns with the specific aim of distinguishing them from standard sales materials and crafting items that customers would find value in keeping. To achieve this objective, we adopted a distinctive approach by conceptualising a leaflet that mimics a postcard, aligning it with the overarching theme of summer and travel. Throughout this process, we were careful to maintain cohesion with the brand's visual identity.
02 · Broadcast Emails
A set of animated broadcast emails designed to showcase the app's editing features, smart album suggestions and colour themes. Each layout pairs motion design or static descriptive visuals with concise, benefit-led copy so the value lands within the first scroll.
03 · MONTHLY PROMOTION
Consisting of a sequence of four to five emails, each dispatched on a different day throughout the promotional period. Carefully crafted to inform consumers about the offer, while generating momentum and a sense of urgency that motivates purchasing decisions. Each email series has been managed from the conceptual stage to the final delivery of assets translated into 12 languages.
