Video Editing & Motion Design

I began developing my motion design practice at Dermalogica, animating static campaign elements for paid advertising and Instagram stories. I also edited videos for the flagship stores, preparing content to be showcased in their in-store light boxes.

At Furniture Village, motion became a regular part of my work. I created social media reels that introduced new styles, products and ranges, animating text, captions and imagery to make the content engaging and visually clear.

At Popsa, I created animated email assets that showcased the app’s capabilities and features, giving customers a glimpse of how simple it is to create a photobook. The animations helped make the process feel approachable for people who might be put off by the technical side, while bringing movement, personality and a sense of fun to the emails.

For Just Nootropics, I produced social reels using AI tools to generate video footage and voiceovers, while writing and designing the captions myself with the help of AI. I edited and pieced each reel together, combining stock imagery, stock video and AI-generated content into a cohesive story. One reel reached 34.5K views on TikTok.

At Roomes, I create animated campaign reels primarily for social media. Depending on the campaign, I animate static elements or edit and combine video footage, adding captions and bringing the typography to life. I also select music and sound to complement the creative direction, mood and style of the furniture and interiors, keeping each reel consistent with the brand’s visual identity.