Brand Identity & Website Development
Just Nootropics
A project involving e-commerce website design in Shopify, branding, and social media asset creation.
Client
Just Nootropics
Year
2025
Discipline
Brand Identity & Website Development
Services
Logo Design · Brand System · Art Direction · Website Build and Design · Social Media
Live
Visit the site
01 — The live site
Designed and built in Shopify, from brand to checkout, on desktop and mobile.
02 — Identity
The two Os of “Nootropics” become one continuous mark. It works alone as the icon, from favicon to social avatar.
03 — Design system
A palette of lilacs and blues, a confident display face and a supporting sans, plus a set of simple rules for how they sit together. Enough structure to keep the brand consistent, with room to flex as the range grows.
04 — Shop by goal
Most people don’t know what Rhodiola is, but they know what they want. So the shop starts from the need, not the ingredient: Focus, Energy, Relaxation, Brain Health.
05 — Social
The category is new to most people, so social leads with education.