← IndexPlate № 02 · 2026

Brand Identity & Website Development

The Escape Edit

The Escape Edit is a lifestyle retreat and membership community for women, centred around rest, connection and meaningful experiences. Working closely with the founder, I created the brand identity, logo and overall look and feel, bringing it to life across the website, social media and email marketing.

MINI BRAND TOOLKIT — 5 PAGES

The Escape Edit — page 1
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Client

Dharini Govindan

Year

2026

Discipline

Brand Identity & Website Development

Services

  • Brand Identity
  • Website Build and Design

Approach & Execution

Working closely with the founder, I took The Escape Edit from an initial creative direction into a complete and consistent brand experience. I developed the logo, visual identity and brand look and feel, then carried this across the website, social media and email marketing. My process involved exploring visual references, defining the creative direction, developing the identity and then building a flexible design system that could work across every digital touchpoint.

DELIVERABLES4 PAGES

The Escape Edit — Deliverables page 1
The Escape Edit — Deliverables page 2
The Escape Edit — Deliverables page 3
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