Brochure Design - luxurious brochure design, where I meticulously adhere to the brand's guidelines to ensure a consistent brand identity. By choosing a minimalistic design approach, I convey the high-end nature of the brand, utilising elegant typography, refined colour palettes, and ample white space to enhance the overall aesthetic.
Print design - flyers and posters - a collection of flyers and posters created for Dermalogica, where I prioritize maintaining a consistent brand image across all materials. For business-focused flyers, I incorporate detailed information that effectively communicates the brand's offerings and benefits to professional partners. In contrast, my direct-to-consumer flyers feature clear and concise messaging that resonates with the target audience, ensuring that the brand's voice remains strong and recognizable. This strategic adaptation allows me to cater to the unique needs of each audience while reinforcing Dermalogica's identity and values throughout all promotional materials.
Retail - I curated and designed posters and imagery for new store activations for Dermalogica, with a focus on capturing the brand's essence and ethos of "your healthiest skin yet." Each piece was thoughtfully crafted to convey this message while embodying the high-end, luxurious aesthetic that Dermalogica is known for. The goal was not only to attract attention but also to inspire confidence in the products, encouraging customers to embrace their journey toward achieving their healthiest skin. Through this approach, I ensured that every activation effectively communicated Dermalogica's commitment to skincare excellence and its dedication to enhancing the overall customer experience.
Email Design - At Dermalogica, I have designed emails for various channels, including B2B, B2C, product launches, and promotions, ensuring that the content is tailored to each specific medium. Throughout these channels, I maintained a consistent brand identity and delivered a cohesive message to achieve our business goals.
Banner Design - Homepage Banners designed to inform about latest products, programs and offers.
Paid Advertising - Short animated video ads for Instagram meant to increase sales and increase brand awareness.