Bit More – Fitness Watch Packaging Design (Interview Project)
This project was developed during an interview process in 2019. The goal was to create a compelling retail-ready packaging design that communicates the product’s features and its role in supporting active lifestyles.
I was provided with the product image, brief copy, logo, and icon set, and tasked with translating these brand assets into a cohesive and marketable packaging design. My approach focused on clean structure, clear hierarchy of information, and dynamic visual energy to appeal to fitness-conscious consumers.
Role: Packaging concept design, layout, visual storytelling
Tools: Adobe Illustrator, Photoshop, InDesign
Deliverables: Conceptual retail box design (print-ready visuals for presentation)
Tools: Adobe Illustrator, Photoshop, InDesign
Deliverables: Conceptual retail box design (print-ready visuals for presentation)
Dermalogica – Rapid Glow Kit Packaging & Visual Design
The Rapid Glow Kit was a limited-edition skincare set by Dermalogica, created to promote healthy, radiant skin. I led the packaging design, aligning with Dermalogica’s clean, clinical identity.
In addition to the packaging, I was responsible for the product photography and retouching, capturing clean, editorial-style visuals that emphasise the kit’s texture, finish, and glow-driven message.
Role: Packaging design, dieline development, product photography, image editing
Tools: Adobe Illustrator, Photoshop
Deliverables: Print-ready packaging, high-resolution product photography, digital assets
Tools: Adobe Illustrator, Photoshop
Deliverables: Print-ready packaging, high-resolution product photography, digital assets
Dermalogica – Skin Confidence Kit Packaging & Visual Design
This project involved developing packaging for a series of three targeted skincare kits for Dermalogica, each addressing a specific skin concern:
Working with new brand assets provided by the U.S. headquarters, including updated typography, new model shots and new iconography, I embraced a bolder design direction that reflected Dermalogica’s evolving visual identity at the time. The aim was to modernize the packaging while maintaining the brand’s clinical credibility and clean aesthetic.
Each kit design features a distinctive colour palette and visual tone tailored to its skin concern, creating clear differentiation while maintaining cohesive brand alignment.
Role: Packaging design, visual system development, layout, production-ready files
Tools: Adobe Illustrator, Photoshop, InDesign
Assets Provided: Product imagery, branding guidelines, icon sets (from Dermalogica HQ)
Tools: Adobe Illustrator, Photoshop, InDesign
Assets Provided: Product imagery, branding guidelines, icon sets (from Dermalogica HQ)
Dermalogica - The Ultimate Cleansing Brush Packaging & Visual Design
This project showcases the packaging design for Dermalogica’s Ultimate Cleansing Brush, a set of three microcurrent cleansing devices in sleek, modern colorways—designed to elevate any skincare routine.
I created a clean, contemporary design that highlights the product's premium aesthetic and quality, while staying true to Dermalogica’s minimalist brand aesthetic. I also shot and edited the product photography featured on the packaging, ensuring consistency in tone, lighting, and visual appeal.
Role: Packaging design, product photography, image editing
Tools: Illustrator, Photoshop
Tools: Illustrator, Photoshop
