Commissioned logo design for an equine therapy business, Inspire Therapeutic Services. The client had an existing logo that required a refresh. Collaborating closely with the client, we explored various design options and ultimately selected the version that best reflects the business and its core values.
We examined various styles to align with the client's vision. The dragonfly, a powerful symbol of transformation associated with therapeutic journeys, was essential to incorporate into the design. Below, you will find a diverse selection of approaches.
The client expressed a preference for a contemporary design, a blend of the modern aesthetics and a new-age sensibility. We also discovered that incorporating a lilac colour would evoke a sense of gentleness, perfectly reflecting the core essence of the services offered and the positive impact of the nature-based therapies at Inspire Therapeutics.
After inputting these details, the following is the outcome of the process.
